While each LO has their own unique way of attracting and producing business, there seem to be similarities among LOs that can help categorize production styles into one of four types.
As an LO, what’s the point of figuring out which category you fall into? For starters, it’s just kind of fun and something to do when you’re not explaining the benefits of a refi for the 27th time since 8am or scrambling to save a deal because your borrower just put $6k on their credit card a week before closing. It’s also helpful for your career. Some lenders are set up to serve a certain type of LO best and being self-aware can assist you as you choose which lender to tie your wagon to.
Here are four LO styles. Which one is yours?
Tiger: You’re in it to win it. You thrive on competition with your fellow LOs and are motivated by the achievement of others to keep up the good fight. You expect your team to work just as hard as you – and that’s 110% every day.
Wolf: You’re the lone wolf. You have a production system that works phenomenally for you and you’re not interested in changing it. Today’s growth hacks or tomorrow’s new tech hold little attraction for you. You might have a carefully selected few that align with your system and philosophy and help to make things happen, but, you’re you, and you like it that way.
Meerkat: From birth, Meerkats are on a journey to grow their skills. They quickly grow and learn from others, then lift up the inexperienced among them and walk with them on their journey to greatness. Being part of something big is important to you – you thrive in a community setting. You’re not looking for a handout – you’re looking for the tools and training to reach your potential and to look out for others, because that’s just how you roll.
Dolphin: You love interacting with your team and fellow LOs. Your clients are coming over for a BBQ on Friday, and you’re inviting the whole office. You love your job because it gives you freedom to enjoy your life, set your own hours and help awesome people achieve their homeownership dreams.
So, which one do you identify most with? Maybe you’re a mix… mostly Wolf, but you do have your Dolphin moments? We all learn and work differently, and when we identify our tendencies and pair those with the philosophy of the company we work for (or hope to work for), it can help ensure a good fit. Some companies excel at serving the Wolves, while Tigers, Meerkats, and Dolphins will find a better fit somewhere else.
At Axia, we get LOs. We know there are Tigers, Wolves, Meerkats, and Dolphins, we respect the individual nature of the business and we delight in serving each variety. We don’t mandate or disallow certain tech, your approach to marketing, or your way of growing your business because at Axia, that’s just it, it’s your business, and we’re here to support you in every way we can.
Work for us and you'll be rich, powerful, and wildly happy. The lure of the siren song is real. Offers may sound really attractive, companies may feel warm and cozy, and the people may make you want to jump ship tomorrow. Beware. Pay close attention to the top three...
When did “we're just like family!“ become the recruiting mantra of just about every mortgage company out there? Whether it's true or not, our industry can't seem to get enough of this increasingly popular statement. You'll hear Axians say this too. Working with...
This is the best move I ever made! Did you feel like that when you signed on with your company? Do you still feel lucky to be there? If you do, that's awesome! If not, according to Forbes, you're among the more than half of U.S. workers who are unhappy with their...
Loan Originators are in a unique position. You make your own success, but you can't be fully independent. You have to be tied to a lender, but you have a lot of choice about which one. If you're good at your job, lenders near and far woo you with words like culture,...